Create That | Small Business Insights & Marketing Deep Dives

Create That | Small Business Insights & Marketing Deep Dives

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The Challenge of Balance AI and Ethics In Marketing
AI has taken the world by storm and has permeated many areas of our lives, including marketing. On the bright side, brands now have a deeper knowledge…
 • Vanessa Paredes Z.
Kim Kardashian, Marketing Genius: Part 2
Kim Kardashian is a marketing (and business) genius. But this wasn’t always the case. Let's explore Kim K's business failures and what we can learn from…
 • Vanessa Paredes Z.
Kim Kardashian, Marketing Genius
Whether you love her or hate her, you’ve got to admit our Kim Kardashian knows marketing. To prove our point, we explore the deal between her loungewear…
 • Vanessa Paredes Z. and Bridget Brown
Rebranding for Small Businesses
We’ve discussed the importance of a strong small business brand extensively, but even the most solid and recognizable brands need tweaks every once in a…
 • Vanessa Paredes Z.
Inside K-pop Demon Hunters’ Unexpected Success
K-pop Demon Hunters took the world by surprise, becoming a viral success that even Netflix and Sony Pictures didn’t anticipate. Discover how this…
 • Vanessa Paredes Z.

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Trisha Paytas and the Importance of Credibility in Business
Businesses rise and fall with credibility. In this article, we explore how Trisha Paytas’ career illustrates the risks of building a brand tied to…
 • Vanessa Paredes Z.
What Is Brand Loyalty and Why Your Small Business Needs Die-Hard Fans
Discover why loyal customers are more than repeat buyers: they’re brand advocates who spread the word and fuel your business growth.
 • Vanessa Paredes Z.
Is MrBeast a Scammer? A Deep Dive Into His Brands
Discover how MrBeast (a.k.a the world's biggest YouTuber) has turned his online fame into a business empire. We explore his rise as a serial…
 • Vanessa Paredes Z.
Nostalgia Marketing: Using Childhood Memories to Sell
From beloved classic toys to iconic TV shows, nostalgia marketing helps brands connect emotionally with audiences. Uncover why it works, its…
 • Vanessa Paredes Z.
Too Good to Be True: What We Can Learn From These 5 Misleading Ads
From over-the-top claims to misleading information, the advertising world isn’t a stranger to controversy.
 • Vanessa Paredes Z.
Brand Perception: How Feelings Shape a Brand
What makes Chanel different from YSL, or Apple from Huawei? It all comes down to brand perception. Uncover how customer beliefs are formed and how…
 • Vanessa Paredes Z.
Elon Musk, Tesla and the Double-Edge Sword of the “Face of a Brand”
We dive into the history of Tesla, Elon’s involvement in it, its rise and its current crisis and explore why making a brand so dependent on a face can…
 • Vanessa Paredes Z.
Parasocial Marketing
These days, it’s hard to tell where real life ends and online life begins. We follow strangers like they’re our friends, and often they’re also selling…
 • Vanessa Paredes Z.
Why Your Business Needs Enemy-Centric Marketing
We break down how enemy-centric marketing works, why it resonates so deeply, and how to use it without making your audience angry.
 • Vanessa Paredes Z.
Case Study: Inside the ColdplayGate Kiss Cam Scandal
If you've been online recently, at least for a bit, then you know something about the couple having an affair caught on the Kiss Cam during a Coldplay…
 • Vanessa Paredes Z.
Gap, Katseye, and Nostalgia’s Consonance
Learn what's behind the viral success of Gap's "Better in Denim" campaign, featuring girl group Katseye.
 • Vanessa Paredes Z.
American Eagle, Sydney Sweeney, and the Gamble On Audience Dissonance
The Internet exploded when the clothing brand American Eagle dropped an ad in July 2025 featuring the actress Sydney Sweeney, in which they did a very…
 • Vanessa Paredes Z.
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